Why is it so important to have a Professional Business Portrait on a business card? For self employed professionals and small business owners, a business card is one of the main marketing tools that they can use. The more it can tell about the business and the person behind it, the more likely people will keep the card and seek contact.
Imagine going to an exhibition or a networking event and coming home with 50+ business cards. If only 2-3 of them have photos on them, and others don’t – who will you remember? If you are struggling to remember who the person was, will you try to follow up and get in touch with them?
We all know that these days “people buy people”, they want to do business with those they know, like, and trust. Your business card should create the right impression and tell as much as possible about you. Of course it’s very important to have the right type of photograph, good quality and with a nice friendly expression. And the photograph must look like you too! People connect with imagery and a good image adds character and style to a business card which might otherwise be quite plain or even boring.
Now, the next question is, how big should the photo be? Have a look at the examples below. These cards belong to my clients, the head shots were all very similar, but the way they are used on the cards is rather different.
Which one really stands out? Everyone who I’ve asked this question, goes for the one in the middle. Why? Well, once again here is an example of how “size matters”. The bigger the photograph, the more impact it has. At the end of the day you want to be memorable, connect with people and make this connection result in new business for you.
A good rule of thumb is that the photo should take at least 1/3 of the space in the card – or like in the example below, it’s actually 50% of the card, and that works great. Here is an example of a business card.
If you are planning to update your business cards, don’t underestimate the importance of a good head shot!