CAPTURING THE REAL YOU

The most exciting project that I was involved in last year was without any doubt product and branding photography for Zinda foods. As of yesterday Zinda AirWraps have launched in the Tesco stores across the UK and they have been literally flying off the shelves! It’s an amazing sense of achievement, knowing that I was part of the journey of this great product and that my photographs are seen by thousands of people all over the country. Here is the case study of what happened behind the scenes in preparation for the launch of Zinda AirWraps.

There were 3 photo-sessions in total. The first one was dedicated to photographing the AirWraps and its ingredients. The second one aimed at capturing the production process, as well as creating final product presentation images. The last one was about the amazingly inspirational person behind the brand – Anishya Kumar.

Photo session number 1

This shoot took place in July 2018 in West Drayton, where Zinda factory is located. It was dedicated to telling the story about each wrap through very well thought through food styling and props. You can read more about it in my separate blog post here.

 Photo session number 2

The second shoot took place in early October 2018, again at the factory in West Drayton.  I took photographs of the production line, some of the staff as well as the final products and the packaging. These images are now used widely in different social media platforms and on Zinda Foods website.

Session number 3

The last photo session took place in my studio in Twyford. I worked alongside the top UK stylist Patricia Dhir (www.Stylefix.com) to create a variety of images telling Anisya’s story.You can read a bit more about it here.

I loved working with Anishya and the tasting the wraps was definitely an icing on the cake – they are delicious. If you have a product of service that you need to show case, please do get in touch! I’ll be delighted to help you.